Pure Scentum, Pure Sauna, and Hanorae are brands produced and managed under the Fevup Brands ecosystem, focusing on sensory experience, wellness, and modern beauty. Built on a quality-driven production approach, customer-centric design, and contemporary formulation standards, these brands aim to achieve sustainable growth and strong brand positioning in international markets. Fevup Brands operates as an official e-export consortium, supporting Turkish brands in their structured and strategic expansion into global markets.
Fevup Brands
Brands
Key Certifications
- ISO 9001:2015
- ISO 22716
- Halal Certification
- Vegan
The Vision Behind The Brand
Berkin Salgar
Chairman of the Board
Berkin Salgar brings strategic leadership to Fevup Brands, supporting the company’s mission to build scalable, transparent, and globally competitive e-commerce structures. With a background in business administration and marketing and international exposure, he focuses on sustainable growth and strengthening the global presence of Turkish brands.
Samim Sürel
General Manager
Samim Sürel leads Fevup Brands’ global growth strategy with over 20 years of experience in brand management, marketing, and digital transformation. His leadership centers on scaling multi-brand e-commerce ecosystems, enhancing customer experience, and enabling Turkish brands to expand successfullyin international markets.
